What happens when you cross a brilliant idea with a ho-hum website and a muddy value proposition? Not much.
Such was the challenge for InspiraFarms, a UK-based benefit corporation on a mission to change the global food industry by putting some of the $1 trillion of food wasted each year, on ice.
The Company’s modular cold storage and post-harvest monitoring technology held incredible potential for the small agribusinesses of the global south, but they needed a web presence and inbound strategy capable of building a community of advocates and convincing potential investors they were up and running and ready to scale.
The resulting strategy and creative made it possible for the Company to get the attention it deserved–because even the greatest idea can’t speak for itself.